“WE THINK OUTSIDE THE JAR AND LISTEN TO AND LEARN FROM OUR CUSTOMERS”
We love healthy food. We also love the diversity of people, cuisines, and communities craving for more exciting food preparations. What we do not love are the stories about boring condiments.
We were told that despite our tastes in food have changed dramatically, we are still using the same condiments that we have known since our childhood!
Our mission is to bring excitement and integrity to any type of food and cuisine.
Our vision is that our sambal will be used as the secret fun ingredient that accentuates the natural flavors of all kind of foods.
There is no reason to stick with the plain, boring condiments of the past and we will prove that with our KICK Sambal that will let your imagination and taste buds run wild!
INGREDIENTS: DO WHAT YOU LOVE, GIVE IT YOUR BEST, CREATE OPPORTUNITIES, BE PART OF THE COMMUNITY
Our philosophy is that we can become better in what we do if we surround ourselves with enthusiastic go-getters who challenge the status quo, inspire us to prepare for opportunity, and provoke us to innovate.
We want to engage with a diverse group of business partners so that we can create food for thought that’s entirely new, different and meaningful!
“ENTREPRENEURIAL EXPERIENCE IS FUEL FOR SUCCESS IN ANY FIELD OF STUDY OR CAREER”
We are interested in working more closely with entrepreneurial communities, and in particular, students and millennials to provide opportunities to get involved with our sambal.
As a student you can get experience selling our sambal, essentially building your own business giving you the opportunity to earn supplemental income within a flexible schedule.
As social good is central to our sambal, you will also go through training on the business value of sustainability.
Start your partnership with us today and become part of the unbridled capabilities of collaboration between your college communities and the local business community.
Are you a student interested in a business opportunity, getting entrepreneurial experience and taking control of your own future, we would love to meet with you!
“AMP UP YOUR MENUS”
The magnitude of spiciness seems to be increasing and restaurant consultants believe this is due to a distinct pleasure factor that comes from bolder, spicier flavors.
This growing demand for spicy food spans demographics and generations. Rising immigrant populations are surging the popularity of their – often bold and hot – cuisines, millennials are making spicy condiments on-trend, and at the other end of the age spectrum, even baby boomers are willing to try new foods and rev up dulled senses of taste with an atomic blast.
Are you a chef or restaurateur interested to amp up new menu items and satisfy your customers’ craving for more exciting preparations?
With 57% of Americans eating out at least once a week, and now spending more money at restaurants than at grocery stores, we think we know the answer.
Let our KICK Sambal be your companion to revolutionize your menu!
“THERE IS OPPORTUNITY IN TIMES OF INACTION”
According to Credit Suisse research analyst Robert Moskow food giants are running the risk to be outflanked: “Big Food companies are largely absent from the [hot sauce] category… reluctant to leave their comfort zones…
... what’s happening in hot sauce is another example of the achingly slow reaction time and risk aversion that has prevented [them] from staying ahead of the increasingly dynamic changes in the industry”.
Although we are not building the next hot tech-startup, we believe there’s plenty of room for our KICK Sambal to carve out its own culinary niche in the current highly fragmented market that is not dominated yet by Big Food companies.
Are you an angel investor curious to know more how an investment in our company can serve you, the next generation of entrepreneurs, and a “triple” bottom line topic that is close to your heart?
Then let’s talk and give us a chance to tell you our elevator speech.
Our new company’s way to success goes hand in hand with responsible business that is designed to bring honest good tasting food, entrepreneurship and sustainability together.
To be honest is one of the most precious ingredient for any successful business. Together with integrity it is perhaps the most important principle of leadership. Simply because nothing happens without trust.
“MEAN EVERYTHING YOU SAY”
Accordingly, we want our KICK Sambal "To Be Honest". Simply because it is authentic, made from non-GMO U.S. grown ingredients, and accentuates the natural flavors of all kinds of food. KICK Sambal brings excitement and integrity to ordinary food: telling the truth about your food, even if the truth hurts…
"To Be Honest" is embodied in our New West Indies Company USA LLC logo that contains the spirit of yin and of yang. Simply because it illustrates the direct relationship between food and health. The food we eat gives our bodies the “intelligence” they need to function properly. We believe that diet change and health purpose should be deliciously synonymous.
"To Be Honest" also personifies our respect for our customers, partners, stakeholders, and society-at-large. Simply because people love to do business with those who are fair, honest and reliable. We are committed to do our share and direct attention, resources and revenues back to communities in need of healthy food, such as food banks.
“HONESTY IS THE ONLY INVESTMENT THAT NEVER FAILS”
We believe in the value of being a Corporate Citizen. We aspire to become a Certified B Corporations by B Lab and are committed to rigorous standards of accountability, social and environmental performance, and transparency.
As a corporate citizen we want to connect with highly active communities of individuals passionate about food, turning familiar flavors into eye-opening sensations, by using our KICK Sambal that people really want to buy, to enjoy, and to advocate for to their friends and family.